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America Online, Inc. Acquires 100% of
Digital Marketing Services, Inc.
Purchase of Outstanding Stake Gives AOL Full Ownership of
Leader in Online Incentive Marketing Programs and Online Research
DULLES, VA, June 15, 1999 -- America Online, Inc. (NYSE: AOL), the world's
leader in branded interactive services, today announced it has acquired total
ownership of Digital Marketing Services, Inc. (DMS), the leader in online
incentive marketing programs and online custom market research. America
Online, which previously held a majority share of DMS, acquired the outstanding
minority stake to give the Company full ownership of DMS. Terms of the
transaction were not disclosed.
Founded in 1995 by America Online and the M/A/R/C Group, Inc., DMS has been the
exclusive provider of America Online's commerce-activating incentive program,
AOL Rewards, and the leading online research brand and service, Opinion Place.
As a wholly owned subsidiary of America Online, DMS will develop rewards and
research programs across many of AOL's brands, including Digital City, ICQ and
CompuServe. DMS founder Dennis Gonier will remain President of DMS and will
also become Senior Vice President of America Online in the AOL Interactive
Properties Group.
Ted Leonsis, President of AOL Interactive Properties, said: "By moving the
AOL-DMS relationship to the next level through this acquisition, we will
strengthen our position as the leading provider of online marketing programs
and online research services. The AOL-DMS combination will provide a powerful
alignment of resources and customized offerings for the audience and partners
of each of our brands."
Opinion Place on America Online allows marketers to conduct custom market
research through online surveys answered by randomly selected AOL members.
Through Opinion Place, marketers and research partners are able to execute
scientifically reliable and proven survey research using this exploding medium.
Last year, DMS led all firms in the new field by conducting over 1.5 million
online interviews for many Fortune 500 companies.
About Digital Marketing Services, Inc.
Digital Marketing Services, Inc., headquartered in Lewisville, Texas, is the
leading provider of online, ROI-based, marketing services and online custom
market research via America Online and its properties. Digital Marketing
Services' AOL Rewards program, used by many Fortune 500 companies, involves
more than 500 separate marketing offers and a scientific, online survey
research system. More information on Digital Marketing Services, Inc. is
available at its Web site: www.dmsdallas.com.
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the
world's leader in interactive services, Web brands, Internet technologies, and
e-commerce services. America Online, Inc. operates: two worldwide Internet
services, America Online, with more than 17 million members, and CompuServe,
with approximately 2 million members; several leading Internet brands including
ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and
AOL.COM portals; the Netscape Navigator and Communicator browsers; and AOL
MovieFone, the nation's No. 1 movie listing guide and ticketing service.
Through its strategic alliance with Sun Microsystems, the Company develops and
offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for
companies operating in the Net Economy.
###
6/15/99 11:39 AM
Digital Marketing Services, Inc.
Purchase of Outstanding Stake Gives AOL Full Ownership of
Leader in Online Incentive Marketing Programs and Online Research
DULLES, VA, June 15, 1999 -- America Online, Inc. (NYSE: AOL), the world's
leader in branded interactive services, today announced it has acquired total
ownership of Digital Marketing Services, Inc. (DMS), the leader in online
incentive marketing programs and online custom market research. America
Online, which previously held a majority share of DMS, acquired the outstanding
minority stake to give the Company full ownership of DMS. Terms of the
transaction were not disclosed.
Founded in 1995 by America Online and the M/A/R/C Group, Inc., DMS has been the
exclusive provider of America Online's commerce-activating incentive program,
AOL Rewards, and the leading online research brand and service, Opinion Place.
As a wholly owned subsidiary of America Online, DMS will develop rewards and
research programs across many of AOL's brands, including Digital City, ICQ and
CompuServe. DMS founder Dennis Gonier will remain President of DMS and will
also become Senior Vice President of America Online in the AOL Interactive
Properties Group.
Ted Leonsis, President of AOL Interactive Properties, said: "By moving the
AOL-DMS relationship to the next level through this acquisition, we will
strengthen our position as the leading provider of online marketing programs
and online research services. The AOL-DMS combination will provide a powerful
alignment of resources and customized offerings for the audience and partners
of each of our brands."
Opinion Place on America Online allows marketers to conduct custom market
research through online surveys answered by randomly selected AOL members.
Through Opinion Place, marketers and research partners are able to execute
scientifically reliable and proven survey research using this exploding medium.
Last year, DMS led all firms in the new field by conducting over 1.5 million
online interviews for many Fortune 500 companies.
About Digital Marketing Services, Inc.
Digital Marketing Services, Inc., headquartered in Lewisville, Texas, is the
leading provider of online, ROI-based, marketing services and online custom
market research via America Online and its properties. Digital Marketing
Services' AOL Rewards program, used by many Fortune 500 companies, involves
more than 500 separate marketing offers and a scientific, online survey
research system. More information on Digital Marketing Services, Inc. is
available at its Web site: www.dmsdallas.com.
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the
world's leader in interactive services, Web brands, Internet technologies, and
e-commerce services. America Online, Inc. operates: two worldwide Internet
services, America Online, with more than 17 million members, and CompuServe,
with approximately 2 million members; several leading Internet brands including
ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and
AOL.COM portals; the Netscape Navigator and Communicator browsers; and AOL
MovieFone, the nation's No. 1 movie listing guide and ticketing service.
Through its strategic alliance with Sun Microsystems, the Company develops and
offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for
companies operating in the Net Economy.
###
6/15/99 11:39 AM